AI Essentials for Marketing & Business
$250 | ONLINE | 36 Hours (equivalent to 3 credits)
Saturday 12:00 PM – 1:30 PM ET / 9:00 AM – 10:30 AM PT
Sunday 7:00 PM – 8:30 PM ET / 4:00 PM – 5:30 PM PT
Check which Time Zone you are in!
Offered in collaboration with Hudson County Community College
Instructor: Sima
February 21 – 22, 2026
Zoom meetings are ONLY on the first weekend: Saturday, February 21 and Sunday, February 22 | Class End Date:
April 25 – 26, 2026
Zoom meetings are ONLY on the first weekend: Saturday, April 25 and Sunday, April 26 | Class End Date:
May 30 – 31, 2026
Zoom meetings are ONLY on the first weekend: Saturday, May 30 and Sunday, May 31 | Class End Date:
COURSE DESCRIPTION
Artificial intelligence is rapidly transforming how businesses market, communicate, and make decisions. This course provides a practical introduction to AI tools and concepts as they apply to modern marketing and business environments. Designed for beginners, the class focuses on understanding, evaluating, and responsibly using AI to improve efficiency, creativity, and strategic thinking.
Students will explore how AI is used in areas such as content creation, customer insights, branding, automation, and decision-making—without requiring a technical or coding background. Emphasis is placed on real-world applications, ethical considerations, and developing skills that are immediately relevant in today’s workplace.
By the end of the course, students will be able to confidently use AI as a support tool for marketing and business tasks, while understanding its limitations, risks, and future potential.
ONLINE FORMAT
This course includes weekly reading, written and creator skills assignments posted in Google Classroom, along with two scheduled Zoom sessions (Zoom is a free video conferencing platform). The two Zoom meetings will take place during the first weekend of the course. After that, students will work independently on assignments for the remaining four weeks.
Please register using a valid email address, as this is where you will receive your invitation to join Google Classroom. Zoom and Google Classroom are both free and easy to use. You will receive your Google Classroom invitation approximately one week before the course begins.
Be sure to check your spam/junk folder, as Google Classroom invitations can sometimes be filtered there. Your email address must also be Google-compatible, so we recommend using Gmail, Hotmail, or Yahoo.
If you do not receive the invitation before the class start date, it is your responsibility to contact us so we can assist you.
ASSIGNMENTS & COMPLETION CERTIFICATE
All assignments must be successfully completed in order to receive your course completion certificate. Certificates will be emailed to the address you used when registering for the class.
If you have a deadline and need your certificate earlier, please indicate this during the registration process and upload documentation when prompted (there is a question in the registration form regarding early certificates). Eligible students may receive their certificate as early as one week after the course begins, provided all assignments have been completed successfully and verified by the instructor.
ATTENDANCE
Attendance at the scheduled Zoom sessions is mandatory, and attendance will be taken. If you do not attend both Zoom meetings, you will not receive a course completion certificate. Zoom sessions are not recorded, and make-up sessions are not available.
Please note that if you miss the Zoom meetings, you cannot transfer into another class or reschedule—you would need to register and pay for a new course.
Outside of the Zoom sessions, the course is self-paced, and you may complete your assignments on your own schedule. You will have four weeks to finish all course requirements.
ZOOM SESSIONS
Please note that all zoom sessions are scheduled in Eastern Time (New York City). Please check which time zone you are in, and make sure you attend the zoom sessions on time!