Digital Marketing: Strategies for Impact & Influence
$250 | ONLINE | 36 Hours (equivalent to 3 credits)
Saturday 11:00 AM – 12:30 PM ET / 8:00 AM – 9:30 AM PT
Sunday 11:00 AM – 12:00 PM ET / 8:00 AM – 9:00 AM PT
Check which Time Zone you are in!!
Offered in collaboration with Hudson County Community College
Instructor: Chastity Farrell
PLEASE NOTE: YOU MUST HAVE APPROVAL FROM YOUR AU PAIR AGENCY TO TAKE ONLINE CLASSES PAST SEPTEMBER 2022!
May 4-5, 2024
Zoom meetings will only take place ONE weekend, on Saturday May 4 & Sunday May 5| CLASS END DATE: June 2, 2024
May 25-26, 2024
Zoom meetings will only take place ONE weekend, on Saturday May 25 & Sunday May 26| CLASS END DATE: June 23, 2024
Saturday 9:00 AM – 10:30 AM ET/Sunday 9:00 AM – 10:00 AM ET
June 15-16, 2024
Zoom meetings will only take place ONE weekend, on Saturday June 15 & Sunday June 16| CLASS END DATE: July 14, 2024
July 13-14, 2024
Zoom meetings will only take place ONE weekend, on Saturday July 13 & Sunday July 14| CLASS END DATE: August 11, 2024
August 10-11, 2024
Zoom meetings will only take place ONE weekend, on Saturday August 10 & Sunday August 11| CLASS END DATE: September 8, 2024
COURSE DESCRIPTION
While traditional marketing uses traditional media like magazines, billboards, and television, Digital Marketing uses digital media, such as social media, websites, and search engines. In today’s world, if you are pursuing a career where marketing, branding, or business is important, you must know about Digital Marketing. Running a successful business is not just about choosing the appropriate market or having a high-quality product. It’s also about using the right kind of marketing techniques in order to reach your target audience and convert them into customers.
As a business, you need to ensure that you are ahead of your competition. Your customers regularly make decisions about your company online, which means you cannot just depend on outdated marketing methods anymore. You need to look beyond and understand how you can leverage the latest Digital Marketing techniques to grow your reach.
In This Course You Will Learn:
* How to design an effective digital strategy to use in your job, creative endeavors, or for your own personal pursuits
* Where to find and connect with your ideal customers
* The type of content you should post for power and influence
* The best social media strategies and tactics to reach your goals
* How Search Engine Optimization (SEO) converts clicks to customers
* How to create personalized digital experiences for your customers
* Digital marketing technologies and tools that will make everything easier
* Web Analytics: How to tell what is working and what is not working
* Measure Return on Investment (ROI): Get the most for your time and money
ONLINE FORMAT
This class will consist of readings and assignments posted on Google Classroom and TWO scheduled zoom sessions (zoom is a video conference app.) You will only have two zoom meetings the first weekend of class, and then work independently on your assignments for the remaining 4 weeks. Please make sure you register for the course with a valid email address, since this is where you will receive an invitation notification to join Google Classroom. Both zoom and Google Classroom are free platforms and easy to use. You will be invited to join Google Classroom a week before class starts. Make sure you check your spam/junk folder, as invitations to join Google Classroom sometimes end up there. Your email must be Google compatible, so it’s best if you use gmail, hotmail or yahoo. If you don’t receive a notification before class starts, it is YOUR RESPONSIBILITY to contact us.
ASSIGNMENTS & COMPLETION CERTIFICATE
All assignments must be successfully completed in order to receive your course completion certificate. Course completion certificates will be emailed to you, to the email address you registered for the class with. If you have a deadline and need your certificate earlier, please indicate it during the registration process and upload proof (there is a question that asked about early certificate.) You may receive your certificate as early as ONE week after class has started, as long as you complete all assignments successfully and it is confirmed by your instructor.
ATTENDANCE
Attendance during the scheduled zoom sessions IS MANDATORY and we will be taking attendance! If you do not attend these, you will NOT receive a course completion certificate. Meetings are not recorded and there are no make-up sessions. It is not possible to sign up for a new class if you miss the zoom meetings – your will have to pay for a new class! Other than the zoom sessions, the class is self-paced and you will be free to work on your assignments whenever you can. You will have 4 weeks to complete all assignments and course requirements.
ZOOM SESSIONS
Please note that all zoom sessions are scheduled in Eastern Time (New York City). Please check which time zone you are in, and make sure you attend the zoom sessions on time!