Social Media, Creating Content & Personal Branding
$250 | ONLINE | 36 Hours (equivalent to 3 credits)
Saturday 11:00 AM – 12:30 PM ET / 8:00AM – 9:30AM PT
Sunday 6:00 PM – 7:00 PM ET / 3:00 PM – 4:00PM PT
Check which Time Zone you are in!!
Offered in collaboration with Hudson County Community College
Instructors: Amber Evans & Kimberly Sumpter
May 4-5, 2024 (Kimberly)
Zoom meetings will only take place ONE weekend, on Saturday May 4 & Sunday May 5 | CLASS END DATE: June 2, 2024
June 8-9, 2024 (Amber)
Zoom meetings will only take place ONE weekend, on Saturday June 8 & Sunday June 9 | CLASS END DATE: July 7, 2024
July 13-14, 2024 (Kimberly)
Zoom meetings will only take place ONE weekend, on Saturday July 13 & Sunday July 14 | CLASS END DATE: August 11, 2024
August 10-11, 2024 (Amber)
Zoom meetings will only take place ONE weekend, on Saturday August 10 & Sunday August 11 | CLASS END DATE: September 8, 2024
Aug 31-Sep 1, 2024 (Kimberly)
Zoom meetings will only take place ONE weekend, on Saturday August 31 & Sunday September 1 | CLASS END DATE: September 29, 2024
COURSE DESCRIPTION
Learn how to use social media to the fullest, craft a marketing campaign, and create your own custom graphics, video, social media, and blog content. Topics include: Know what to post across multiple social media channels, Tips and tricks to make your social media stand out from your competitors, How to use and create contests and campaigns to engage your online audience, Strategies for converting fans and followers into paying customers, How to maximize your time and budget by identifying your target audience, No cost and low cost ways to design your own social media graphics, Creative ways to make videos without any previous experience, How to know if your content is winning or bombing with your audience.
ONLINE FORMAT
This class will consist of readings and assignments posted on Google Classroom and TWO scheduled zoom sessions (zoom is a video conference app.) You will only have two zoom meetings the first weekend of class, and then work independently on your assignments for the remaining 4 weeks. Please make sure you register for the course with a valid email address, since this is where you will receive an invitation notification to join Google Classroom. Both zoom and Google Classroom are free platforms and easy to use. You will be invited to join Google Classroom a week before class starts. Make sure you check your spam/junk folder, as invitations to join Google Classroom sometimes end up there. Your email must be Google compatible, so it’s best if you use gmail, hotmail or yahoo. If you don’t receive a notification before class starts, it is YOUR RESPONSIBILITY to contact us.
ASSIGNMENTS & COMPLETION CERTIFICATE
All assignments must be successfully completed in order to receive your course completion certificate. Course completion certificates will be emailed to you, to the email address you registered for the class with. If you have a deadline and need your certificate earlier, please indicate it during the registration process and upload proof (there is a question that asked about early certificate.) You may receive your certificate as early as ONE week after class has started, as long as you complete all assignments successfully and it is confirmed by your instructor.
ATTENDANCE
Attendance during the scheduled zoom sessions IS MANDATORY and we will be taking attendance! If you do not attend these, you will NOT receive a course completion certificate. Meetings are not recorded and there are no make-up sessions. It is not possible to sign up for a new class if you miss the zoom meetings – your will have to pay for a new class! Other than the zoom sessions, the class is self-paced and you will be free to work on your assignments whenever you can. You will have 4 weeks to complete all assignments and course requirements.
ZOOM SESSIONS
Please note that all zoom sessions are scheduled in Eastern Time (New York City). Please check which time zone you are in, and make sure you attend the zoom sessions on time!