Digital Marketing: Strategies for Impact & Influence
$295 | IN-PERSON | 36 Hours (equivalent to 3 credits)
Saturday 9:00 AM – 6:00 PM Eastern Time
Sunday 9:00 AM – 6:00 PM Eastern Time
Offered in collaboration with Hudson County Community College
Instructor: Chastity Farrell
January 25-26, 2025
April 26-27, 2025
COURSE DESCRIPTION
While traditional marketing uses traditional media like magazines, billboards, and television, Digital Marketing uses digital media, such as social media, websites, and search engines. In today’s world, if you are pursuing a career where marketing, branding, or business is important, you must know about Digital Marketing. Running a successful business is not just about choosing the appropriate market or having a high-quality product. It’s also about using the right kind of marketing techniques in order to reach your target audience and convert them into customers.
As a business, you need to ensure that you are ahead of your competition. Your customers regularly make decisions about your company online, which means you cannot just depend on outdated marketing methods anymore. You need to look beyond and understand how you can leverage the latest Digital Marketing techniques to grow your reach.
In This Course You Will Learn:
- How to design an effective digital strategy to use in your job, creative endeavors, or for your own personal pursuits
- Where to find and connect with your ideal customers
- The type of content you should post for power and influence
- The best social media strategies and tactics to reach your goals
- How Search Engine Optimization (SEO) converts clicks to customers
- How to create personalized digital experiences for your customers
- Digital marketing technologies and tools that will make everything easier
- Web Analytics: How to tell what is working and what is not working
- Measure Return on Investment (ROI): Get the most for your time and money
ASSIGNMENTS & COMPLETION CERTIFICATE
In addition to the in-person meetings that will take place on Saturday and Sunday, this class will include pre-assignments and post-assignments as part of the 36-hour class.
You will be invited to join Google Classroom 2 weeks before class starts, which is the platform we use for our class. Check your spam folder, as invitations to join Google Classroom sometimes end up there. Please make sure you register for the course with a valid email address, since this is where you will receive the invitation and later, your certificate. Your email has to be Google compatible, so it’s best to use gmail, outlook, hotmail or yahoo. If you do not receive a notification to join Google Classroom, it is YOUR RESPONSIBILITY to contact us.
The pre-assignments will be posted on Google Classroom 2 weeks before class starts. Make sure you join Google Classroom early and complete the assignments BEFORE coming to class. It will take you approximately 9 hours to complete.
The post-assignments will be posted on Google Classroom on the weekend of class, and also consist of 9 hours. You will have 3 weeks to complete the post-assignments. You must complete them in order to receive your course completion certificate. The course completion certificate will be emailed to you, on the following Thursday, after the official class end date.
Certificates. It is NOT possible to receive your certificate before the class officially ends, so register early to allow yourself time to finish the course and meet your educational deadline! After the in-person class portion, you will have 3 weeks to complete the post-assignments. Your certificate will be awarded the following week. You MUST successfully complete all pre- and post- assignments in order to receive your course completion certificate.
ATTENDANCE
Attendance is mandatory Saturday and Sunday. If you are late or leave early, you will not receive a course completion certificate. Please note, that this is a weekend intensive class and the days are long. We expect you to come to class well rested and ready to participate.
Saturday 9:00 AM – 6:00 PM
Sunday 9:00 AM – 6:00 PM
PRICE DOES NOT INCLUDE
– Airfare or other transportation to/from Jersey City or NYC
– Accommodations (You can find a room in Jersey City for around $50-60/night on Airbnb or booking.com)
– Meals (You can either bring your own food to class or purchase at one of the many cafes/pizzerias/delis located close to the school. )
ADDRESS
Hudson County Community College – Continuing Education
161 Newkirk Street
Jersey City, NJ 07306
Room number will be provided on Google Classroom before class start.
If you are driving to class, there is some street parking available free of charge on certain streets (get there earlier so you can drive around and search) or there is a garage right across from the school – State Square Parking at 132 Sip Avenue, Jersey City, NJ 07306. If you are taking the PATH train, get off at Journal Square.