Graphic Design for Branding
$250 | ONLINE | 36 Hours (equivalent to 3 credits)
Saturday 11:00 AM – 12:30 PM ET / 8:00 AM – 9:30 AM PT
Sunday 6:00 PM – 7:00 PM ET / 3:00 PM – 4:00 PM PT
Check which Time Zone you are in!!
Offered in collaboration with Hudson County Community College
Instructor: Alex Muniz
January 11-12, 2025
Zoom meetings will only take place ONE weekend, on Saturday, January 11 & Sunday January 12 | CLASS END DATE: February 9, 2025
February 8-9, 2025
Zoom meetings will only take place ONE weekend, on Saturday, February 8 & Sunday February 9 | CLASS END DATE: March 9, 2025
March 15-16, 2025
Zoom meetings will only take place ONE weekend, on Saturday, March 15 & Sunday March 16 | CLASS END DATE: April 13, 2025
April 26-27, 2025
Zoom meetings will only take place ONE weekend, on Saturday, April 26 & Sunday April 27 | CLASS END DATE: May 25, 2025
May 31 – June 1, 2025
Zoom meetings will only take place ONE weekend, on Saturday, May 31 & Sunday June 1 | CLASS END DATE: June 29, 2025
COURSE DESCRIPTION
Are you interested in creating your own graphics for social media or the internet? Need to create a logo or a business card but don’t know where to begin?
This course is designed to provide you with the skills needed to develop marketing materials using many of the same techniques used by designers. Through lessons and hands-on projects, you will develop various branding materials that you can then try on your own to bring your ideas to life. You will learn how to properly layout and design using different dimensions and media and make solid design choices even if you know nothing about design when starting this course.
Course objectives:
· You will know how to create your own logo, branded assets, marketing materials, letterhead, business cards, and social media graphics
· Understand solid design principles like layout, font pairing and know a little color theory too and how to maximize color to increase the effectiveness in ads and graphics
· Be able to have a direct influence on your brand creation by doing it yourself
ONLINE FORMAT
This class will consist of readings and assignments posted on Google Classroom and TWO scheduled zoom sessions (zoom is a video conference app.) You will only have two zoom meetings the first weekend of class, and then work independently on your assignments for the remaining 4 weeks. Please make sure you register for the course with a valid email address, since this is where you will receive an invitation notification to join Google Classroom. Both zoom and Google Classroom are free platforms and easy to use. You will be invited to join Google Classroom a week before class starts. Make sure you check your spam/junk folder, as invitations to join Google Classroom sometimes end up there. Your email must be Google compatible, so it’s best if you use gmail, hotmail or yahoo. If you don’t receive a notification before class starts, it is YOUR RESPONSIBILITY to contact us.
ASSIGNMENTS & COMPLETION CERTIFICATE
All assignments must be successfully completed in order to receive your course completion certificate. Course completion certificates will be emailed to you, to the email address you registered for the class with. If you have a deadline and need your certificate earlier, please indicate it during the registration process and upload proof (there is a question that asked about early certificate.) You may receive your certificate as early as ONE week after class has started, as long as you complete all assignments successfully and it is confirmed by your instructor.
ATTENDANCE
Attendance during the scheduled zoom sessions IS MANDATORY and we will be taking attendance! If you do not attend these, you will NOT receive a course completion certificate. Meetings are not recorded and there are no make-up sessions. It is not possible to sign up for a new class if you miss the zoom meetings – your will have to pay for a new class! Other than the zoom sessions, the class is self-paced and you will be free to work on your assignments whenever you can. You will have 4 weeks to complete all assignments and course requirements.
ZOOM SESSIONS
Please note that all zoom sessions are scheduled in Eastern Time (New York City). Please check which time zone you are in, and make sure you attend the zoom sessions on time!