Social Media, Creating Content & Personal Branding
$250 | ONLINE | 36 Hours (equivalent to 3 credits)
Saturday 11:00 AM – 12:30 PM ET / 8:00AM – 9:30AM PT
Sunday 6:00 PM – 7:00 PM ET / 3:00 PM – 4:00PM PT
Check which Time Zone you are in!!
Offered in collaboration with Hudson County Community College
Instructors: Amber Evans & Kimberly Sumpter
November 23-24, 2024 (Amber)
Zoom meetings will only take place ONE weekend, on Saturday November 23 & Sunday November 24 | CLASS END DATE: December 22, 2024
December 21-22, 2024 (Kimberly)
Zoom meetings will only take place ONE weekend, on Saturday December 21 & Sunday December 22 | CLASS END DATE: January 19, 2025
January 11-12, 2025 (Amber)
Zoom meetings will only take place ONE weekend, on Saturday January 11 & Sunday January 12 | CLASS END DATE: February 9, 2025
February 8-9, 2025 (Kimberly)
Zoom meetings will only take place ONE weekend, on Saturday February 8 & Sunday February 9 | CLASS END DATE: March 9, 2025
March 8-9, 2025 (Kimberly)
Zoom meetings will only take place ONE weekend, on Saturday March 8 & Sunday March 9 | CLASS END DATE: April 6, 2025
April 5-6, 2025 (Kimberly)
Zoom meetings will only take place ONE weekend, on Saturday April 5 & Sunday April 6 | CLASS END DATE: May 4, 2025
May 10-11, 2025 (Amber)
Zoom meetings will only take place ONE weekend, on Saturday May 10 & Sunday May 11 | CLASS END DATE: June 8, 2025
COURSE DESCRIPTION
Learn how to use social media to the fullest, craft a marketing campaign, and create your own custom graphics, video, social media, and blog content. Topics include: Know what to post across multiple social media channels, Tips and tricks to make your social media stand out from your competitors, How to use and create contests and campaigns to engage your online audience, Strategies for converting fans and followers into paying customers, How to maximize your time and budget by identifying your target audience, No cost and low cost ways to design your own social media graphics, Creative ways to make videos without any previous experience, How to know if your content is winning or bombing with your audience.
ONLINE FORMAT
This class will consist of readings and assignments posted on Google Classroom and TWO scheduled zoom sessions (zoom is a video conference app.) You will only have two zoom meetings the first weekend of class, and then work independently on your assignments for the remaining 4 weeks. Please make sure you register for the course with a valid email address, since this is where you will receive an invitation notification to join Google Classroom. Both zoom and Google Classroom are free platforms and easy to use. You will be invited to join Google Classroom a week before class starts. Make sure you check your spam/junk folder, as invitations to join Google Classroom sometimes end up there. Your email must be Google compatible, so it’s best if you use gmail, hotmail or yahoo. If you don’t receive a notification before class starts, it is YOUR RESPONSIBILITY to contact us.
ASSIGNMENTS & COMPLETION CERTIFICATE
All assignments must be successfully completed in order to receive your course completion certificate. Course completion certificates will be emailed to you, to the email address you registered for the class with. If you have a deadline and need your certificate earlier, please indicate it during the registration process and upload proof (there is a question that asked about early certificate.) You may receive your certificate as early as ONE week after class has started, as long as you complete all assignments successfully and it is confirmed by your instructor.
ATTENDANCE
Attendance during the scheduled zoom sessions IS MANDATORY and we will be taking attendance! If you do not attend these, you will NOT receive a course completion certificate. Meetings are not recorded and there are no make-up sessions. It is not possible to sign up for a new class if you miss the zoom meetings – your will have to pay for a new class! Other than the zoom sessions, the class is self-paced and you will be free to work on your assignments whenever you can. You will have 4 weeks to complete all assignments and course requirements.
ZOOM SESSIONS
Please note that all zoom sessions are scheduled in Eastern Time (New York City). Please check which time zone you are in, and make sure you attend the zoom sessions on time!