Digital Marketing
September 5 - September 6
Digital marketing is everywhere – from the TikTok videos you scroll through and the influencers you follow to the ads that somehow seem to know exactly what you’ve been searching for. Behind it all are strategies designed to grab your attention, build a brand, and turn followers into customers.
In this course, you’ll explore how businesses use social media, content, websites, search engines, influencers, and digital advertising to connect with audiences and grow their brands. You’ll discover what makes people stop scrolling, why some content goes viral, how brands build loyal communities, and how companies compete for attention in an increasingly digital world.